Blooms abound at annual poinsettia auction

The holiday spirit has overtaken Louisiana Tech as the department of agricultural sciences prepares for its annual poinsettia show and auction Wednesday, Nov. 30.

This year, the event will take place at Squire Creek Country Club in Choudrant. As with previous years, however, a varied collection of poinsettias of all shapes and colors will be available at the auction.

“People should come because it is a great way to start the Christmas season,” said Dr. Gary Kennedy, head of the agricultural sciences department. “This years crop of Louisiana Tech University poinsettias are truly vibrant and will put even the most challenging Scrooge in the Christmas spirit.”

Kennedy said 30 poinsettia lots will be sold, each being different with some lots consisting of a single large plant while others being a combination of different varieties.

“It will be an event that will allow people to bid on the cream of the Tech poinsettia crop, and, at the same time, all proceeds will go directly to the Agricultural Sciences Scholarship Fund,” Kennedy said.

Tickets are $10 for an individual and $60 for a table of six. They are available at Community Trust Bank and at the Marbury Alumni Center. A reception will begin at 6:30 p.m. with the auction beginning at 7 p.m.

Video Search Engine Optimisation Training

This whit paper was written for a video optimisation training for a client and Id thought Id share it as people keep asking me about VSEO.

Why VSEO?

Youtube is the world’s second largest search engine (after Google) and growing in popularity at a near exponential rate. 90% of all videos watched online are on Youtube. When videos appear in Google “blended search” they are also disproportionately popular to click on. Youtube can promote what you do, build your reputation and drive customers to your site.but only if your video are high enough in the rankings to be seen.

Target VSEO Market and Aims

The first thing to be clear on, is who you want to view your videos and what is it that you’re videos are doing. Being popular is nice, using video strategically is business.

 

The Basics Major VSEO Factors

The following factors will increase your rankings. Being in the top three is ideal as there is a drop-off after this, and another big drop-off after the first page. Being ranked outside the first page for a term is next to useless in fact.

Video Optimisation  Keywords

Keywords and phrases should be researched via the Google Adwords tool and offline by asking clients. The words you call things may not be the keywords Youtubers use. E.g. “forest” not “woodland”. A quick and easy way to look for potential keywords and see which are popular is to write the stem in the Youtube search box e.g. typing “bushcraft” reveals “skills”, “survival” and “knife” are the most popular combinations. Pick keywords that are competitive enough to lead to high hits, but not so competitive you can’t rank for them. Single-word keywords are normally very hard to rank for.

Consider the what, where (e.g. Sussex woodland), who (names of people involved), how (adjectives like “reliable” or “cool” chainsaws), why (e.g. “shelters for survival”) and sometimes when, or keywords.

You can also use 2-3 unique keywords on all videos to increase hits from having your own videos in the recommended videos sidebar.

Title, Description and Tags

Title is the single biggest optimisation factor. Titles should include two keywords which should then be repeated near the start of the description and in the tags. The description should be as long as possible so as to get “long-tail” hits. Less keywords means you get better optimisation for those phrases but less long-tail hits.

Hits

Unlike Google, Youtube ranks videos on how many hits they already have, meaning popular videos get even more popular. Promotion off Youtube such as though newsletters, discussion boards and other social media is a good way to “kick-start” a video.

Hits can be bought through certain services though this is “black-hat” in many peoples opinion and some ways to do this can get you in trouble with Youtube. These services cost around £20 for 10,000 hits. I believe YT is wise to even the services which it allows and videos getting hits with them won’t appear in the daily most watched lists.

Likes, Favourites and Comments

Another very powerful factor in ranking is how many likes, favourites and comments a video has. Encourage people to do this with in-video annotations, responding to comments to create discussion and by asking friends/customers/etc to like. Likes and comments can also be bought. Asking each member of staff to get Youtube account (takes about 3 minutes and an e-mail) and like and comment on ten videos is a quick win here.

Video Thumbnails

YT research shows that how interesting the thumbnail is, is a major factor and whether people watch a video, so these should be picked with care. YT partners can choose their own thumbnails (others are limited to three randomised choices) which is a big advantage.

Web Links

Like with regular Google SEO external links to videos count for a lot, whether traditional anchor text links (keywords as linking text best) or as embedded players. You can pay a provider to make these quite cheaply this is “white-hat” and 100% Youtube legal and should be encouraged elsewhere. Link videos from you’re blog.

Subscribers and Community Interaction

Subscribers can be a significant source of hits so you should build these by promoting your channel elsewhere, through links in your videos and through “box4boxing” with other channels. Interacting with other YT community users by commenting on their channels and videos is also a very good idea. If people feel like they know you, they will like, comment and promote your videos. Build YT networks.

Cross-linking videos and Video Responses

Because most people view videos in groups links between your own videos in annotations, keywords which connect them, and uploading some videos as responses to others greatly increases hits. Video responses to your own videos are also a major optimisation factor so encourage these.

Video Subtitles

These have some optimisation impact so are worth doing.

CONTENT, length, quality and going “Viral”

Perhaps sadly, content is not king on Youtube, it is still however important. A film’s visual quality is not that important from a hits point of view, though it can make you look more or less professional. Some experts believe sound quality is more important than picture quality. Getting a video to spread exponentially and “go viral” is a notoriously tricky business. What spreads seems to be videos which are very useful, or funny, or sexy, or shocking, and not too long (under 1 minute is said to be ideal) which are first “seeded” through other mediums.

Getting on YT’s daily and weekly most watched lists ensures a video will get a massive increase in hits so this is the normal viral “tipping point”.

Youtube and Google Advertising

It is possible to pay to advertise a video on Youtube or on Google using an adwords account and making it a promoted video. This is one way to quick-start hits.

VSEO Resources

Mark!

- Please feel free to call or mail me:  07762 541 855

My favourite video introduction to VSEO:

Stats:  /

Online resources and blogs:

If you enjoyed this and found this useful please visit, subscribe and like the videos on these channels:

Thanks,Mark

Uproar over porn star’s classroom visit

6 Nov

MBA Blogger Interview: Mango’s Journey

Posted by Abbey Dinah in Education Master |

Accepted: First, can you tell us a little about yourself – where are you from, where did you go to school and when did you graduate; and what prior degrees do you hold?

Mango: Hi! Im blogging under the nom de plume “Mango” and am Pacific NW raised, attended Duke University (Go Blue Devils!) and graduated in 2008 with a Public Policy major and Economics and Religion minors. For the last 3+ years, I’ve worked at a small niche educational technology services firm, which has allowed me to be immersed in a field that I’m very excited and passionate about and hope to stay in long-term.

Accepted: How important is a name brand MBA program to you? Are you only applying to top 10 programs?

Mango: In choosing MBA programs, I was mostly concerned with “fit”; it’s not the name of the school per se that I consider the most important, but rather how closely it aligns with my goals and how well I would fit with the program. The schools I am applying to happen to be consistently ranked in the top 15. With that said, Im well aware of the value of a highly-regarded school and the opportunities and doors that those connections can open up!

Accepted: Would you consider applying to a b-school outside your current country?

Mango: I visited INSEAD in Singapore when I was working there earlier in the year, and for a while, the school was on my list. Though it certainly fits the international strengths I’m looking for in a program and interests of working with the global community, I ultimately decided that a one-year program is not right for me, which is what many traditional European and international programs offer. So yes I considered it, went as far as attending an on-campus informational session, but in the end, Ill be applying to US schools.  I’m still hoping to participate in international trips and possibly internships as I think that international experiences are vital in providing perspective in any business or management role.

Accepted: How many times did you take the GMAT? Are you happy with your score?

Mango: I took the GMAT twice, the first time I scored 690 and the second time I scored 710. The majority of my blog entries so far have focused on the GMAT, and I’ve chronicled everything from my study habits to practice test scores and breakdown of actual scores. Though I’m happy with my second score as it puts me closer to the averages of scores for the schools I’m applying to, my split with an unbalance in quant leaves a lot to be desired. I decided that after months of fretting over data sufficiency and sentence correction, social isolation, and the Manhattan GMAT/GMAT forums dominating my bookmarks list, my last few months leading up to the deadlines are better spent focusing on essays and polishing up my application.

Accepted: Have your parents success (or lack of success) influenced your desire to go into business? Please explain.

Mango: My parents are both from science and engineering, quant-based backgrounds and have had little bearing on my decision to go to business school. Our family immigrated to the US so that my father could attend graduate school here, and I’ve been raised with the mindset of taking advantage and going for opportunities whenever presented. My family is supportive of my goals, but also provide me with a healthy dose of realism and I can’t complain about the home-cooked meals during the crunch times leading up to my GMAT exams!

Accepted: How has the current economy affected your decision to attend business school?

Mango: The current economy has little effect on my decision to apply, though I’m lucky to have a wonderful job and part of me continues to grapple with whether I’d be making the right (and financially responsible) decision to leave my job, take on debt, and graduate in an unpredictable market in 3 years. I have faith that the market will bounce back, and since I’m not tied to one particular industry or sector, I’m hoping that Ill be successful by keeping an open mind and taking opportunities as they come, as I have always done.

Accepted: Why did you choose to blog about the MBA application experience?

Mango: There are several reasons why I decided to join the MBA application blogging community, and here are 5 in no particular order of importance:

  1. My natural communication and thinking style is kind of stream of consciousness; its hard to explain. I thought blogging would help organize my thoughts, flesh out themes and threads in my essays, and keep me on track in the application process, since procrastination is one of my biggest vices.
  2. Earlier this spring, I attended the Storyline Conference by one of my favorite authors, Donald Miller, and was inspired to document a pivotal moment in my life where I would possibly make some big decisions that would have lasting effects. I wanted to remember the journey: my feelings, thoughts, fears, hopes and everything in between so that when the moment arrived that I was staring at three (or two or one or none) acceptance envelopes, I would make the right choice with why I even wanted an MBA in the first place and the start in mind. I know it’s been a while since I’ve updated my blog (you can also find me guest-blogging on Poets and Quants) as I’ve been on the road, picking up new responsibilities and of course, plotting my Halloween costume (it’s ingenious, I promise) but I plan on updating it very soon with some recent school visit reflections!
  3. I suppose in a way I sought to rekindle the blogging habits that I picked up about 10 years ago, and dropped about 7 years ago. Back then, blogging was therapeutic and a way for me to share with my friends my high-school adventures (and pictures, before the advent of Facebook and Picasa). I now have friends and family all over the US and world and this is one way of sharing bits and pieces of a journey they are not familiar with, and the medium of a blog allows them to read up when they are interested and have time, rather than being spammed with my ramblings in email form or dramatic status updates at 2 a.m. (Nope – I’m not that person!)
  4. I wanted to connect with the larger community of prospective applicant bloggers/MBA students – those going through the process that could share advice, guidance and *hopefully* encouragement, and perhaps even provide my advice once the process was through.
  5. As stated on my first blog entry, my curiosity and interest was initially sparked by reading other prospective applicant blogs and the uncertainty of whether they would be accepted into the program of their choice given their impressive accomplishments and stories. I wanted to dip my toe into the world of MBA applicant blogging and see what would happen, so far it’s been a pretty fun ride!

6 Nov

Michigan Pushing for More Open Online Education Options

Posted by Emma Kincaid in University and College Reviews | Tags :Education, Online Education |

Online education continues to be popular option in the state of Michigan; however, some educators and legislators believe the current education laws hinder the growth of online education programs. Currently, a middle or high school student in Michigan can enroll in two online courses per semester , and the school district must apply to waive this limit. Theses waivers are limited to a small percentage of the state’s school districts. According to an article in The Detroit Free Press, Michigan’s Department of Education is looking to override the current limits placed upon online education courses and make online education more accessible to its students.

According to the article, students need more access to online education courses without the state imposed limits. The benefits of more access to online education are two fold. First, students can either catch up on courses and earn credits for graduation, or students can use these online courses to get ahead in their academic coursework. Secondly, the school districts operating under the state issued waivers are becoming more cost efficient since expanding their online education options. Students enrolled in a district’s online education course cost less than a student enrolled in a traditional classroom course.

6 Nov

Word of the Week: Connoisseur

Posted by admin in Learning Place | Tags :Week, Week Connoisseur |

The Vocab Film Festival Word of the Week is:  Connoisseur.
Check out this recent student contest submission to the Vocab Videos Film Festival….

Vocab Videos currently is running a contest where you can submit your own vocab video and photo entries for a chance to win over $20,000 in scholarships and monthly and grand prizes from A-List Education, Zinch, Knewton, & Cerebellum.

Get your students involved for a fun class project opportunity! Support participating nonprofit organizationsHarlem Childrens Zone, Boys & Girls Clubs of Boston, Urban Word, and Year Upjust by voting on your favorite entries. Special prizes and donations go to the nonprofit with the most votes at the close of the Festival.

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